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Serving the Beauty Needs of the Barrie Community Since 1988

Samson’s Salon & Spa in Barrie, Ontario was founded in 1988 by Doug Samson. We opened a second salon at Georgian Mall in 1990, and have only continued to grow and love our craft since then.

We’re not just a beauty business, we’re a salon with a conscience eager to give back to both our local community and the beauty industry we’re passionate about. Samson’s established the Excellence Cup Hairstyling Competition, the first of its kind north of Toronto, and donated all proceeds to the Women and Children’s Crisis Centre. We later sold this event to an international beauty care company who re-branded it “Hairapalooza.” Now, you can find Hairapalooza in major cities across Canada.

These days, we continue to uphold our high standard of excellence. We encourage our staff to always keep learning and to prioritize creating an excellent customer experience. We love to build lasting relationships with our clients, and are proud to be named a “favourite salon” by many sources.

Samson’s Salon & Spa is run by husband-and-wife team Doug and Valerie Samson. They have been recognized widely for their contributions to the community and their industry. Here is a timeline of some of their accomplishments:

  • 1992 - Sebastian Personal Excellence
  • 1996 - Georgian College Distinguished Alumni Award
  • 1997 - Ontario Premier's Nominee
  • 2000 - Enrich International Humanitarian Award
  • 2003 - Schwartzkopf
  • 2005 - Claudia Perry Memorial Award for Charitable Accomplishments

The salon was awarded the Top Choice Award of Excellence for its accomplishments in business operations and customer service in the years 2008, 2011, and 2015.

doug samson

Master Stylist, Salon Manager, Owner

Doug is an energetic, passionate hairstylist who believes in his staff, enjoys his clients and knows that attention to detail, being a great listener, and having fun at work create the perfect experience and ultimate results!

valerie samson

Business Manager, Owner

In addition to being Doug’s business partner (and spouse since 1985), Valerie is a successful business woman in her own right. Educated in business management and accounting, she handles all financial and administrative operations. “We run an integrity-based business. Our staff have input in many operational decisions and…why not? We are a team. The favourite part of my job? Signing the pay cheques!”


Senior Stylist

Lisa is a Master Stylist working at Samson's Salon for 19 years. She is well educated in colour, current haircuts and trends. Lisa is energetic and passionate about her work. Lisa loves the relationships that she has built with her ever loyal clientele and looks forward to establishing new relationships as well! If you are looking for a stylist with who you can communicate and enjoy the full salon experience, Lisa is the PERFECT stylist for you!


Attention Bridal Parties!!
Wedding season is here, call us today to book your personal consultation!  We can provide hair, make-up & full esthetics for all your bridal party, Give us a call today!  


Certified Paramedical Esthetician

Vanessa has been a Certified Esthetician since 2007 and is a graduate of the Rinaldi College of Aesthetics. She continued her training at the Skincare Academy in Richmond Hill, completing her microdermabrasion, electro coagulation, non-surgical face-lifting, laser hair removal and photo facial certifications. Vanessa is also certified in sanitation and sterilization, as well as first aid and CPR.

ava s.


Ava (pronounced as in ‘Lava’) is a bubbly stylist with a flair for the creative. She simply loves all things hair. Ava likes to work with the natural curl and wave of hair to ensure your morning routine is not a ‘battle’ for beauty. She has a special flair for hair tattooing and up-do’s. Barrie Promenade Days (2015) kept Ava very busy as she demonstrated her artistic talent in providing three days of outstanding hair tattoo artistry. She volunteers her time and talent for the ‘Glam it Up Barrie’ event in support of the Season’s Centre for Grieving Children.

dale krampp

Senior Stylist

Dale has been a stylist for the past 26 years. He specializes in cutting and coloring and has completed photo shoots for “Color Zoom” in 2012 and 2013. He is a quiet, charming person with a loyal clientele. Dale loves attending industry shows each year and enjoys providing the most current techniques and styles for his clients.

chelsey kerr


Chelsey is our newest addition to the Samson’s team!! She has been a licensed stylist for 6 years! Trained with the Goldwell colour line, she enjoys being creative with colour and loves blonding and foiling! She competed in the 2012 Hairapalooza and has a special love for bridal and Formal Upstyling with many classes and courses under her belt. She always knew she wanted to be a stylist, because she enjoys making people feel good about themselves and the way they look! Call 705-721-4121 to book with Chelsey today!

To learn more about us and what beauty services we can offer you, please don’t hesitate to get in touch with us.

50 Dunlop Street East (2nd Floor)

Barrie, ON L4M 6J9


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Monday: CLOSED
Tuesday: 9:30am - 7:30pm
Wednesday: 9:30am - 6:00pm
Thursday: 09:30am - 7:30pm
Friday: 9:30am - 6:00pm
Saturday: 9:00am - 3:00pm
Sunday: CLOSED

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